jpnn.com, JAKARTA – Indonesian music group D’MASIV has officially embarked on a transformative new era. After two decades as a flagship band under Musica Studios, D’MASIV has boldly chosen an independent path, establishing their own record label.
The band, comprising Rian (vocals), Rama (guitar), Kiky (guitar), Rai (bass), and Why (drums), affirmed that this significant decision was made after extensive and meticulous deliberation.
“We are now independent, after nearly 20 years with our previous record label. So, we now have our own record label, and we are handling everything ourselves,” stated Rian D’MASIV at the TransJakarta Tosari Bus Stop in Jakarta on Wednesday, May 20th. He also emphasized, “Of course, we will never forget the immense contributions of Musica Studios.”
Beyond a mere change in label status, D’MASIV is undergoing a comprehensive rebranding. The band has intentionally revamped its image and even its logo, signaling a fresh start for this new chapter.
“Because everything is now independent, we’ve engaged a creative director to maintain the quality of our content, from our fashion style to the photos released on social media. Previously, things felt rather random, but now we approach concept development with much greater thought and planning,” Rian D’MASIV explained, highlighting their commitment to a cohesive brand identity.
This new era for D’MASIV is also marked by exciting new music. Prior to releasing a full album, the band has launched a compelling new single titled “On Our Own”.
This English-language track is strategically tailored for the international market, with distribution aimed at reaching audiences across the United States and Europe. “It just so happens that for this single, we are collaborating with A&R Worldwide, which is an agency development company in America,” Rian D’MASIV elaborated, underscoring their global ambitions.
Following the release of “On Our Own,” D’MASIV is set to prepare a brand-new album, which will be recorded overseas. This international venture won’t stop there; the band is also gearing up for an ambitious 5-country tour, further cementing their global expansion efforts.
“Hopefully, we can fly even further,” Rian D’MASIV concluded, looking ahead to a promising future. (ded/jpnn)
Summary
D’MASIV has entered a new era, becoming independent after nearly two decades with Musica Studios by establishing their own record label. This significant decision also includes a comprehensive rebranding, revamping their image and logo for a fresh start. The band is now handling all aspects of their content and brand identity with greater thought and planning.
To mark this new chapter, D’MASIV has released an English-language single, “On Our Own,” specifically targeting the international market in the US and Europe. The band is collaborating with A&R Worldwide for distribution and plans to record a new album overseas. This will be followed by an ambitious 5-country international tour, solidifying their global expansion efforts.