PT Frisian Flag Indonesia has unveiled its latest campaign, aptly titled “Temani Langkahmu, Kini dan Nanti” (Accompany Your Steps, Now and Later). This initiative powerfully reaffirms the company’s unwavering commitment to empowering Indonesian families to embrace healthier, more active, and optimistic lifestyles.
The launch of this significant campaign comes amidst the evolving complexities of modern life. Through this initiative, Frisian Flag aims to transcend its role as a mere provider of nutritional products, positioning itself instead as a true family partner. Their goal is to support families in cultivating enduring healthy habits and paving the way for a brighter future.
With over a century of dedicated operations in Indonesia, Frisian Flag underscores its conviction that an enhanced quality of life is built through daily, consistent, yet simple actions. Consequently, this campaign has been strategically crafted to forge a deeper connection between the brand and Indonesian families at every stage of their life journey.
Recognizing the multifaceted demands of today’s fast-paced and challenging world, Frisian Flag believes that Indonesian families require more than just nutrient-rich offerings. They need holistic support that is relevant, accessible, and seamlessly integrated into their daily lives.
“The Temani Langkahmu, Kini dan Nanti campaign represents a pivotal evolution of Frisian Flag Indonesia’s steadfast, long-term commitment to continually accompany Indonesian families through every significant life phase,” stated Andrew F. Saputro, Corporate Affairs Director of PT Frisian Flag Indonesia, in an official announcement on May 30.
Mr. Saputro further elaborated that this campaign serves as a tangible embodiment of the company’s overarching vision: Nourishing Indonesia.
“Frisian Flag is dedicated to consistently supporting Indonesian families as they strive for healthier, more vibrant, and optimistic lives. We firmly believe that a brighter future is forged through consistent small steps and positive daily habits,” he added.
Echoing this sentiment, Kanya Ramyacitta, Head of Masterbrand & Future Innovation at PT Frisian Flag Indonesia, emphasized that the campaign has been meticulously crafted to offer truly relevant and meaningful support, deeply integrated into the daily fabric of people’s lives.
She highlighted that amidst the various challenges confronting Indonesian families, optimal nutrition stands as a fundamental cornerstone for sustaining vitality and enhancing overall quality of life.
“We aspire to remain steadfast companions to Indonesian families, journeying alongside them through every life phase, making each step feel lighter and more manageable,” Ms. Ramyacitta articulated.
She further elaborated on Frisian Flag’s core belief: that monumental transformations are rooted in consistently practiced small habits. This includes maintaining balanced dietary patterns, fulfilling daily nutritional requirements, regularly consuming milk fortified with essential macro and micronutrients, and embracing an active family lifestyle.
“For Frisian Flag, the concept of ‘nourishing’ extends far beyond merely providing nutrients. It encompasses empowering Indonesian families to cultivate positive habits, embrace more balanced and active lifestyles, and foster a consistently positive and optimistic mindset in their everyday endeavors,” she expounded.
Moreover, the company aims to inspire Indonesian families to cultivate a vibrant spirit within their homes through the simple act of sharing a glass of nutritious milk. This gesture serves as a powerful expression of care and appreciation, making each family member’s journey feel lighter. The core message is clear: regular milk consumption coupled with an active lifestyle.
“By prioritizing innovation, we are committed to continuously delivering products and communication strategies that resonate with the evolving needs and preferences of our consumers,” Ms. Ramyacitta affirmed.
The campaign launch event also featured an insightful discussion highlighting the critical importance of nutrition and an active lifestyle, led by prominent Clinical Nutrition Specialist, dr. Diana Suganda M.Kes, Sp.GK.
According to Dr. Suganda, achieving balanced nutritional intake is paramount for safeguarding health and ensuring a high quality of life across all age demographics.
She elaborated that in today’s increasingly dynamic and challenging world, the human body demands adequate and balanced nutrition, sufficient high-quality protein intake, and a consistently active lifestyle to remain robust and perform optimally in daily routines.
“Simple yet powerful habits, such as maintaining mindful eating patterns, engaging in regular physical activity, and consistently consuming milk, are crucial steps for ensuring long-term health,” she underscored.
Dr. Suganda further emphasized milk’s pivotal role as a nutrient-rich source, essential for supporting diverse nutritional requirements across every stage of the life cycle.
“Thanks to its comprehensive nutritional profile, milk offers significant benefits at every age: supporting brain development in early childhood, fostering strong and active bodies for school-aged children and adolescents, and bolstering immune system function for individuals of all ages, right through to adulthood.”
The event was further enriched by the presence of prominent celebrity couple and family influencers, Ringgo Agus Rahman and Sabai Morscheck, who shared invaluable insights into cultivating healthy habits within their own household.
Both emphasized that a potent combination of emotional support, consistent physical activity, and adequate nutritional fulfillment is crucial for fostering a vibrant family spirit.
“Especially during challenging times, nurturing a resilient family spirit becomes paramount. This spirit is cultivated through a harmonious blend of appropriate nutrition, sufficient physical activity, consistent parental attention, and unwavering support throughout every stage of a child’s development. Offering encouragement with a glass of Frisian Flag® milk, engaging in playful activities together, staying active as a unit, and expressing genuine appreciation for their every effort are all integral components. This collective approach makes life’s journey feel considerably lighter,” Ringgo and Sabai highlighted.
Moving forward, the “Temani Langkahmu, Kini dan Nanti” campaign is poised for extensive implementation through a diverse array of activities. These will span both dynamic digital platforms and engaging offline events, designed to allow communities to directly immerse themselves in and experience the inspiring ethos of the campaign.
Ultimately, through this far-reaching initiative, Frisian Flag aspires to remain an enduring and integral part of Indonesian families’ ongoing journey: fostering sustainable healthy lifestyle habits, nurturing unwavering optimism, and collectively shaping a brighter, more promising future.
Summary
PT Frisian Flag Indonesia has launched its “Temani Langkahmu, Kini dan Nanti” campaign, underscoring the company’s commitment to helping Indonesian families lead healthier, more active lives. More than just a provider of nutritional products, the initiative aims to be a long-term partner by encouraging positive daily habits, such as maintaining a balanced diet and staying physically active. The campaign highlights how small, consistent actions—like drinking fortified milk—are vital for sustaining vitality and well-being at every stage of life.
Backed by clinical nutrition experts and family influencers, the campaign emphasizes the importance of pairing proper nutrition with an active, optimistic mindset to overcome the challenges of modern life. Through a variety of digital and offline activities, Frisian Flag hopes to weave these healthy habits into the fabric of everyday family life. Ultimately, the program reinforces the company’s “Nourishing Indonesia” vision, as it strives to empower families to build a stronger, healthier, and brighter future together.