Kuya Food Express JAKARTA. The premium revenue generated from unit-linked products is currently experiencing a deceleration in its growth trajectory. The Financial Services Authority (OJK) reported that the total unit-linked premium income reached Rp 11.37 trillion by March 2026, reflecting a 3.68% increase year-on-year (YoY).
Despite this more measured pace, OJK’s Chief Executive of Insurance, Guarantee, and Pension Funds Supervision, Ogi Prastomiyono, offered an optimistic perspective. “This growth indicates that the performance of unit-linked products remains positive, although it is more moderate compared to previous periods,” he stated in a written response during the OJK Board of Commissioners meeting on Saturday, May 16, 2026.
A closer examination of OJK’s data confirms that the growth in unit-linked premiums by March 2026 has indeed slowed when compared to the preceding month. As per data from February 2026, unit-linked premiums registered Rp 7.89 trillion, which at the time represented a more robust 5.17% YoY growth.
Ogi further clarified that the sustained positive performance of unit-linked premiums is significantly bolstered by the implementation of OJK Circular Letter (SEOJK) Number 5/SEOJK.05/2022.
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He underscored that since the circular’s enactment, unit-linked growth has increasingly mirrored a deliberate process of business consolidation and quality enhancement. This strategic shift includes the reinforcement of underwriting practices, more stringent risk selection, and improved transparency regarding product benefits and characteristics provided to customers.
Consequently, Ogi emphasized that the prevailing growth is not solely propelled by aggressive marketing campaigns but also by a concerted effort to cultivate trust and deliver superior product quality. This fundamental change in approach is vital for the long-term health and stability of the sector.
Moreover, Ogi highlighted that the continued appeal of unit-linked products reflects an enduring public interest in investment-based offerings, particularly for fulfilling long-term financial planning objectives. This signals a maturing market keen on securing future financial well-being.
Looking ahead, Ogi anticipates that the growth of unit-linked products will become more moderate and selective. This forecast aligns with the industry’s heightened focus on product sustainability and ensuring that offerings are meticulously matched with customers’ individual risk profiles, promoting a more responsible and resilient market landscape.
From the claims perspective, OJK data revealed that unit-linked claims amounted to Rp 13.30 trillion by March 2026, marking a notable 7.99% decrease year-on-year.
Summary
The Financial Services Authority (OJK) reported that premium revenue from unit-linked products reached Rp 11.37 trillion by March 2026, reflecting a year-on-year growth of 3.68%. This marks a deceleration compared to the 5.17% growth recorded in February 2026. Despite this slower pace, OJK officials maintain an optimistic outlook, noting that the sector continues to exhibit positive performance and resilience.
Industry growth is currently driven by a shift toward business consolidation and enhanced transparency, supported by the implementation of OJK Circular Letter Number 5/2022. This strategy focuses on improved underwriting practices and quality customer service rather than aggressive marketing. Furthermore, the market remains supported by long-term investor interest, while unit-linked claims have seen a significant year-on-year decline of 7.99% to Rp 13.30 trillion.